Fractional Finance Partner

Enterprise-grade finance. At a fraction of the cost.

Wilson Advisory gives growing businesses the financial clarity to move confidently — through uncertainty, through opportunity, and through whatever comes next. Enterprise-grade reporting, forecasting, and decision support, without the enterprise overhead.

AW
Adam Wilson · Founder
Real
Reporting infrastructureModern, decision-ready, built for your business
50%
Less than a comparable hireWith more capability, not less
Weeks
Not months to go liveInfrastructure running before month one ends
Yours
You own everything builtNo lock-in. No proprietary systems.
Who It's For

Built for businesses that have outgrown their finance function.

Your bookkeeper records what happened. Your CPA files your taxes. Neither one tells you where cash will be in 90 days, what's compressing your margin, or whether you can afford to hire. That's the gap Wilson Advisory fills.

Layer 01
Bookkeeper
Records transactions, keeps books current. The essential foundation — not decision support.
Layer 02
CPA / Accountant
Tax compliance, year-end filings, historical accuracy. Backward-looking by design.
Layer 03 — Wilson Advisory
Fractional Finance Partner
Translates numbers into decisions. Cash visibility, management reporting, scenario analysis, margin analysis. Business partner. Works alongside both.
Services

The finance function, built for your business.

Every engagement starts with understanding the business — then we build the right infrastructure and keep it running.

Foundation

Management Reporting

Reporting package customized for your business, on a cadence that fits with your operating rhythm.

Cash Forecast

A rolling cash model kept current on a schedule that fits your business. You'll always know where cash is headed, and you'll see a problem coming before it arrives.

KPI Dashboard

The metrics that actually drive your business — tracked, trended, and put in context. Built to inform decisions, not just fill a report.

Full Partner

Embedded Finance Processes

A structured operating rhythm with your finance partner — annual budgeting, recurring forecasts, recurring operational reviews. Built around how your business actually runs, not a generic template.

Decision & Scenario Analysis

Financial analysis for the decisions that actually matter — acquisitions, pricing, capital structure, new hires, equipment. Real numbers before you commit, not after.

Monthly Review

A standing call to walk through what the numbers mean, what to watch, and what's coming up. The finance conversation most owners never had access to.

Client Portal

Your financials, always current.

Every active engagement includes access to a secure client portal — a live view of your reporting package, cash forecast, and KPI dashboard. Always up to date.

A
Acme Manufacturing
Client Portal · Feb 2025
● LIVE
Reporting
Cash
KPIs
Revenue
$4.2M
▲ 8.4%
GM %
32.1%
▲ 0.7pp
Op Income
$438K
10.4%
Cash · Wk 13
$538K
▲ $292K
How It Works

A finance partner, not a project.

Most engagements start small and grow. Some clients need a full finance function. Others have a team and need a specific capability filled. Either way, the process is the same.

01

Discovery

Learn the business — how revenue is generated, how costs behave, what decisions come up regularly and what information is missing when they do.

02

Scoping

Agree on what gets built, what gets maintained, and what success looks like. Walk through examples using your actual numbers before anything is committed.

03

Build

Get system access, build the foundation, run the first close cycle. Everything is delivered into your environment — you own it from day one.

04

Operate

The monthly cadence begins. Deliverables on schedule. Available between cycles when something comes up that can't wait.

Once it's running: The infrastructure improves over time as we learn the business together. Most clients find the value compounds — the second year looks different than the first.

Start the Conversation
About

Most consultants sell frameworks. I built them.

Enterprise-grade finance, brought to businesses that have never had access to it.

The businesses I work with create incredible value in the world. They just haven't had the financial infrastructure to propel them forward, with confidence. That's what I'm here to build.

AW
Adam Wilson
Founder, Wilson Advisory

Most finance consultants sell frameworks. I spent my career building them — inside large organizations across manufacturing, industrial, healthcare, and consumer goods, doing the work most small and mid-sized businesses have never had access to. Dynamic forecast models. Rolling cash forecasts. Board-ready reporting packages. Margin analysis. Annual budgeting. Transaction due diligence. Not as a consultant looking in from the outside, but as the person in the room when the decisions were made.

The most satisfying part of that work was helping business leaders make decisions with confidence. Building the analysis, developing the model, and creating those moments where the answer becomes clear — where uncertainty turns into a path forward. That's what good finance actually looks like.

For most of my career, delivering that kind of analysis required a full team and significant time. AI has collapsed that equation. Paired with deep knowledge of systems and data architecture — and the financial judgment that took a career to build — it's now possible to build and maintain what used to take ten people, and bring it to businesses that never had access to it before.

Experience
Fractional Finance Partner
Wilson Advisory · 2026–Present
Helping owner-operated businesses achieve their full potential through better financial infrastructure, clearer visibility, and confident decision-making.
Founder
Head of Finance & AI Transformation
Milacron / Hillenbrand · 2018–Present
Finance leadership for a $1B+ industrial manufacturing business. Lead a full finance team with business partnership responsibilities to the executive leadership team and CEO, supporting strategic and daily decision-making.
Finance Leadership · AI Transformation
Finance Leadership Roles
Hillrom / Batesville Casket · 2010–2018
Progressive FP&A roles across healthcare and consumer goods — forecasting, management reporting, and executive decision support across multi-segment operations.
Forecasting · Daily Operational Support
MBA · Finance Concentration
Xavier University
BS Finance · Ball State University
FAQ

What does a fractional finance partner do?

Fills the gap between your bookkeeper and a full-time CFO.

Common Questions
What is a fractional CFO and when do I need one? +

A fractional CFO provides senior-level financial leadership on a part-time basis. You get real expertise and hands-on execution at a cost that fits a growing business — not a Fortune 500 budget.

It tends to be the right fit when you're growing but flying blind financially, when cash feels unpredictable, when big decisions keep getting made on gut feel, or when you're heading toward a financing event or transition and need the numbers to be credible.

How are you different from other fractional CFO services? +

Most fractional CFOs advise. I build. There's a real difference between someone who reviews your financials and tells you what to think about, and someone who comes in, builds the model, sets up the reporting, and hands you something that runs every month.

My background is inside large, complex organizations — not consulting from the outside. I've sat in the room when the hard decisions were made, built the forecasts that went to the board, and done the diligence on deals. That context shapes the work in ways that purely advisory experience doesn't.

The output isn't a slide deck of recommendations. It's a finance system that actually gets used.

What do you actually deliver? +

The core deliverables are a management reporting package, a rolling cash forecast, and a KPI dashboard — built for your business, not adapted from a template. On the Full Partner side, that expands to include an annual operating plan, scenario analysis for major decisions, and a standing monthly review cadence.

Everything gets delivered into your environment. You own it. If we ever stopped working together, it doesn't disappear.

How do you work with my existing team and systems? +

The goal is to work within what you have, not replace it. Your bookkeeper keeps doing what they do. Your CPA stays involved. I work alongside both, pulling from your existing systems — QuickBooks, whatever ERP you're on, spreadsheets — and building a reporting and forecasting layer on top.

Most clients don't need new software. They need someone to actually use what's there.

How does data security work? +

Your data stays in your environment. I access your systems to pull what's needed, build the models and reports on top of it, and deliver everything back into your own environment — your SharePoint, your Google Drive, your internal systems. Nothing gets exported to a third-party platform or stored somewhere outside your control.

Is this a replacement for a full-time CFO? +

For most businesses in the $5M to $50M range, a full-time CFO isn't fully utilized. You'd be paying a significant salary for someone who spends half their time on work that doesn't require that level of experience. The fractional model gives you the senior capability when you need it, without the overhead when you don't.

When the business does get to the point where a full-time hire makes sense, the infrastructure is already in place. The transition is easier, not harder.

Get Started

A first conversation is low commitment, high value.

We'll understand your current state, identify where the gaps are, and give you a clear picture of what's possible. No deck, no pitch — just an honest conversation about the business and where better financial infrastructure would actually change things.

Request a Conversation

What to expect

The First Call
01
I'll reach out within one business day to schedule a 30–45 minute conversation.
02
We'll talk about your business, your current finance setup, and where the gaps are. No pitch.
03
If there's a fit, I'll outline what an engagement would look like and what we'd build first.
04
If there isn't a fit, I'll tell you that too — and point you toward what would actually help.
Website
awilsonadvisory.com